Text as Image Analysis

This text as image photograph was taken by Gillian Wearing in 1992. The title of this photograph is “I like to be in the country” and it is from the book “Signs that Say What You Want Them to Say and Not Signs that Say What Someone Else Wants You to Say.” The photograph has two people in it, a man and a woman, possibly a couple, but that is not clear, standing in what looks like a city. They are both holding a sign. The man’s sign says “I like to be in the country,” which is the photograph’s title, and the woman’s sign says “The last holiday abroad was nice but I can’t afford it.”

The subject in this photograph is the man and woman. The man is wearing a black suit and has a saddened facial expression. The woman is wearing a blue dress and is carrying a bag. She has a saddened and disappointed facial expression.

The image is lit from the natural light around them and the shadows are to the left. The light is harsh. It is clearly visible on the trees and the man’s and woman’s face. No artificial light has been used in this photo. The light source makes the man and woman brighter. It is visible on the woman’s dress.

The man and woman are in focus as the image is supposed to capture their expressions to the signs that they created. The vantage point in this image is at the front of two people in a city and there is a low horizon. The photograph is a portrait. The composition in this photograph is clearly the two people as they are the most important thing in this.





Analysing an Advertisement


The communicators in this advertisement is Specsavers. To somebody new its’s not completely that obvious at first. The logo of the company is at the bottom right and is small. What makes it most obvious that it is Specsavers is that its very catchy slogan is large and bold at the top, which also contains the company’s name and is the most eye catching thing to the reader. The slogan is effectively the most rememberable thing about the company.

Specsavers sells glasses and is an opticians, but in this advert it’s offering something special for customers if they are unable to visit a high street opticians. Specsavers now can do full eye tests at home for these customers with no extra cost.

The demographic characteristics of this advert is its large writing, which interprets that it it is for an older audience who may need glasses. The psycho graphic content has formal, vivid text, possibly for the older generation too.

The gratifications addressed in the advert is more towards the audience then the actual message itself. The partially unnecessary information is way too large and seems more important than the smaller text which is the important information. It’s focused on getting the readers attention more.

There are no non-verbal cues in this advert. it’s all text. The advertisement has used few colours, orange and white backgrounds, and white and black text. It’s used bold black text for the most important information in the advert which is its contact information.

Advert from Woman magazine, 2010.

Analysing a Film – Boyz n the Hood

Boyz n the Hood is a coming of age/ drama film set in a South Central LA neighbourhood, where drive-by shootings and unemployment are rampant. But it is also a place where harmony coexists with adversity. Especially for three young boys who grow up within this society, one raised by a wise father, and the other two without a father.

There are four main characters in this film: Doughboy (played by Ice Cube) is a character who has a weak vocabulary, he is full of double negative sentences and slang, but he makes this up strongly with an intimidating delivery. For example, “For one thing, you don’t know what the fuck I be motherfuckin’ knowin’.” Doughboy has no character theme and is a good character in the film but with his wreckless behaviour he can be seen as a negative character. His brother, Ricky (played by Morris Chestnut) is a character with a strong vocabulary, though he also uses a lot of slang. He is an ambitious character who thinks he can get out of the society he lives in and has no character theme. Tre (played by Cuba Gooding Jr.) is an highly intelligent character, who uses has enormous vocabulary, yet still uses slang as do the rest of the characters. That is even notified to the audience when his teacher says it as a voiceover. He is good character who is followed in the story the most and has no character theme. His father, Furious (played by Laurence Fishburne) is a wise, smart, responsible character and has no theme. He uses clever dialogue to make himself dominant in situations, for example, when a police man says something inappropriate in front of Tre, “Something wrong?” the police man says. Furious replies with “Something wrong, yeah. It’s just too bad you don’t know what it is… …brother.”

A lot of the non diegetic sounds in the film is gun shots and police sirens. When Ricky dies, the music is jazz and when it gets closer to him getting shot it strengthens and gets louder. When he is shot, the music stops. A few seconds later the music changes to violins and is much slower. In dramatic scenes each camera shot on a character will quickly be followed by a gun shot and beats of drums with jazzy music. An example of this is when Doughboy and Tre get revenge on Ricky’s killers. Another example is in the opening scene of the film, where Tre as a child discovers a crime scene. Most of the non diegetic sounds is jazz music which is usually interrupted by diegetic gun shots.

The most common diegetic sounds is dialogue. Each character has their own way of how they talk. Some are intimidating, some use powerful language. One example of a powerful diegetic scene is the ending scene before Doughboy, Ricky and Tre become adults. It uses a song, Ooh Child by The Five Stairsteps, which perfectly describes what is going on in the scene and gives hope to the characters. What makes this scene most effective is that it changes to non diegetic sound too.

Opening scene

Ricky’s death

Doughboy’s revenge

Diane Arbus’ Photograph Analysis

This photograph is of two dwarfs in vintage Halloween costumes. They are standing still on a rough street, pulling a scary pose. The photograph was made on 110th Street, New York in 1969. As what is shown in the photograph it suggests it’s in Halloween time. The focal point in this image is the two dwarfs as they are the most clear part and are centre framed. There is not much lighting in this photograph. Most of it is dark colours which are the colours of Halloween. There is a variety of dark shades in the image, for example on the costumes. The costumes are filled with different shades of dark colours which deepens the darkness of this image.2016-1

Step into my Attic by Diane Arbus

My Photograph Analysis

This Photograph is of an Elder Scrolls necklace and a tree stump, covered in blood. In the image, the necklace is placed specifically on top of the blood to show it’s a meaning of war, death and power. The stump is also absorbing up the blood which adds great texture. The photograph was made at the UCM grounds on a tree, on Tuesday, 27th September. In reality the photograph doesn’t capture a particular moment in time but, in the meaning of the image, it suggests it’s recent to a devastating, destructive, disastrous battle. The focal point in this image is most definitely the necklace, more specifically the pendant. The pendant has a shine, as to the rest of the picture it doesn’t, it’s dull. The pendants composition is used very well, it’s placed in the centre with the negative space being large.2016-2

Skyrim in Blood by Jack Lockerby