Charity Logo Research

This is the Greenpeace logo. It is a symbol logo and it is very sophisticated as the world is literally in someone’s hand. This suggests that the charity is a caring one. There is only two colours used in the logo which are green and white. The logo is green because that is the natural colour of Earth.

This is P.E.T.A.’s logo which is a symbol logo. The logo immediately tells us what the charity relates to through illustration. P.E.T.A. aims to prevent animals from suffering. The colours used in this logo are a harmonious blue and white.

This is Amnesty International’s logo. It is a symbol logo which suggests isolation because of the barbed wire. It also suggests loneliness as the logo contains a small lit candle. The colours used are contrasting colours which are black and yellow. Black suggests darkness and yellow suggest lightness.

This is the Manx Blind Welfare Society’s logo and it is a symbol logo. It is a logo that works very well and is very clear to what the charity is about as the logo contains an eye and the charity is about blind welfare. The colours used are black and pink.

This is the Crossroads Care logo. It is a name logo

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This is the Isle of Man Hospice logo. It’s a name and symbol logo

This is the British Red Cross logo and it is a name and symbol one.

This is Help for Heroes’ logo. It’s a name and symbol logo

This is Oxfam’s logo and it is a symbol logo only.

This logo belongs to the M.S.P.C.A. and is a name and symbol logo.

This is the W.W.F. logo which is a symbol logo

The is The Royal British Legion logo. It is a name and symbol logo and the logo suggests the charity is formal and sophisticated as it uses a serif font. The symbol is also a famous idea. The reason the logo is a poppy is because it was the first thing that grew back after the many bombs and explosives that went off in no man’s land during WW I. The colours used are blue, red and white.

This is WaterAid’s logo which is a name and symbol one. It is basic but it works as the the image is a water droplet and the text “Aid” is in blue, representing water and what they do, which is aid people with clean, safe water. The colours used are blue, which is used very effectively, and black.

This is the Salvation Army logo and it is a name and symbol one.  It is a traditional logo as it is a badge but the Salvation Army his military influences. The text is also in a sans serif font to take the formality down as it’s not an actually army, they want to be friendly to the people they help. The letters being in caps could also suggest the amount of seriousness that the charity aims to do.

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This logo belongs to Save the Children and it is a symbol logo.

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