What a Logo Should be

A logo should be…

  • simple
  • memorable
  • fresh
  • timeless
  • proportional
  • balanced
  • appropriate
  • versatile (works in multiple colours)

Things to consider about a logo…

  • Will this work in 1 colour
  • Will this work when it’s tiny
  • Will this work inverted
  • Is it recognisable
  • Is it unique
  • What’s good about it
  • What’s bad about it
  • What does it say
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