Created Typography

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This is my created typography piece of the Def Leppard album cover of Hysteria. The details and analysis can be found in my log book.

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Photoshop Techniques

Here are some screenshots which show techniques I’ve covered with Photoshop.

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This screenshot shows inner glow within layer styles. The structure changes the images colour and shade, and It can make the image darker or lighter, that is used with the opacity slider. The two images below show this. The one to the left is the original and the one to the right is the edited.

These screenshots show multiple things. The image to the left shows a colour balance adjustment layer. Colour balance changes how much of a certain colour is in an image. For example you can make the red stronger and the yellow weaker. The two screenshots below show this. The left is original and the right is edited.

The screenshot to the top right shows how to rename a layer. This is a simple technique. All you have to do is double click on the text.

The screenshot to the bottom right is changing layers around. This is also a simple process. Click on a certain layer and drag it up or down, depending where you want it. A thick white line should appear between layers, that is where the layer will be placed.

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This screenshot shows typography which I’ve created.

Analysing an Advertisement

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The communicators in this advertisement is Specsavers. To somebody new its’s not completely that obvious at first. The logo of the company is at the bottom right and is small. What makes it most obvious that it is Specsavers is that its very catchy slogan is large and bold at the top, which also contains the company’s name and is the most eye catching thing to the reader. The slogan is effectively the most rememberable thing about the company.

Specsavers sells glasses and is an opticians, but in this advert it’s offering something special for customers if they are unable to visit a high street opticians. Specsavers now can do full eye tests at home for these customers with no extra cost.

The demographic characteristics of this advert is its large writing, which interprets that it it is for an older audience who may need glasses. The psycho graphic content has formal, vivid text, possibly for the older generation too.

The gratifications addressed in the advert is more towards the audience then the actual message itself. The partially unnecessary information is way too large and seems more important than the smaller text which is the important information. It’s focused on getting the readers attention more.

There are no non-verbal cues in this advert. it’s all text. The advertisement has used few colours, orange and white backgrounds, and white and black text. It’s used bold black text for the most important information in the advert which is its contact information.

Advert from Woman magazine, 2010.

Analysing a Film – Boyz n the Hood

Boyz n the Hood is a coming of age/ drama film set in a South Central LA neighbourhood, where drive-by shootings and unemployment are rampant. But it is also a place where harmony coexists with adversity. Especially for three young boys who grow up within this society, one raised by a wise father, and the other two without a father.

There are four main characters in this film: Doughboy (played by Ice Cube) is a character who has a weak vocabulary, he is full of double negative sentences and slang, but he makes this up strongly with an intimidating delivery. For example, “For one thing, you don’t know what the fuck I be motherfuckin’ knowin’.” Doughboy has no character theme and is a good character in the film but with his wreckless behaviour he can be seen as a negative character. His brother, Ricky (played by Morris Chestnut) is a character with a strong vocabulary, though he also uses a lot of slang. He is an ambitious character who thinks he can get out of the society he lives in and has no character theme. Tre (played by Cuba Gooding Jr.) is an highly intelligent character, who uses has enormous vocabulary, yet still uses slang as do the rest of the characters. That is even notified to the audience when his teacher says it as a voiceover. He is good character who is followed in the story the most and has no character theme. His father, Furious (played by Laurence Fishburne) is a wise, smart, responsible character and has no theme. He uses clever dialogue to make himself dominant in situations, for example, when a police man says something inappropriate in front of Tre, “Something wrong?” the police man says. Furious replies with “Something wrong, yeah. It’s just too bad you don’t know what it is… …brother.”

A lot of the non diegetic sounds in the film is gun shots and police sirens. When Ricky dies, the music is jazz and when it gets closer to him getting shot it strengthens and gets louder. When he is shot, the music stops. A few seconds later the music changes to violins and is much slower. In dramatic scenes each camera shot on a character will quickly be followed by a gun shot and beats of drums with jazzy music. An example of this is when Doughboy and Tre get revenge on Ricky’s killers. Another example is in the opening scene of the film, where Tre as a child discovers a crime scene. Most of the non diegetic sounds is jazz music which is usually interrupted by diegetic gun shots.

The most common diegetic sounds is dialogue. Each character has their own way of how they talk. Some are intimidating, some use powerful language. One example of a powerful diegetic scene is the ending scene before Doughboy, Ricky and Tre become adults. It uses a song, Ooh Child by The Five Stairsteps, which perfectly describes what is going on in the scene and gives hope to the characters. What makes this scene most effective is that it changes to non diegetic sound too.

Opening scene

Ricky’s death

Doughboy’s revenge