Photoshop Techniques

Here are some screenshots which show techniques I’ve covered with Photoshop.

Screen Shot 2016-10-18 at 10.08.05.png

This screenshot shows inner glow within layer styles. The structure changes the images colour and shade, and It can make the image darker or lighter, that is used with the opacity slider. The two images below show this. The one to the left is the original and the one to the right is the edited.

These screenshots show multiple things. The image to the left shows a colour balance adjustment layer. Colour balance changes how much of a certain colour is in an image. For example you can make the red stronger and the yellow weaker. The two screenshots below show this. The left is original and the right is edited.

The screenshot to the top right shows how to rename a layer. This is a simple technique. All you have to do is double click on the text.

The screenshot to the bottom right is changing layers around. This is also a simple process. Click on a certain layer and drag it up or down, depending where you want it. A thick white line should appear between layers, that is where the layer will be placed.

screen-shot-2016-11-15-at-13-09-58

This screenshot shows typography which I’ve created.

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Analysing an Advertisement

2016-1

The communicators in this advertisement is Specsavers. To somebody new its’s not completely that obvious at first. The logo of the company is at the bottom right and is small. What makes it most obvious that it is Specsavers is that its very catchy slogan is large and bold at the top, which also contains the company’s name and is the most eye catching thing to the reader. The slogan is effectively the most rememberable thing about the company.

Specsavers sells glasses and is an opticians, but in this advert it’s offering something special for customers if they are unable to visit a high street opticians. Specsavers now can do full eye tests at home for these customers with no extra cost.

The demographic characteristics of this advert is its large writing, which interprets that it it is for an older audience who may need glasses. The psycho graphic content has formal, vivid text, possibly for the older generation too.

The gratifications addressed in the advert is more towards the audience then the actual message itself. The partially unnecessary information is way too large and seems more important than the smaller text which is the important information. It’s focused on getting the readers attention more.

There are no non-verbal cues in this advert. it’s all text. The advertisement has used few colours, orange and white backgrounds, and white and black text. It’s used bold black text for the most important information in the advert which is its contact information.

Advert from Woman magazine, 2010.